Angellica2017 Diary

Sony Corp. announced Monday a 100-dollar price cut for the PlayStation 3 in North America and plans for a beefed-up version of the console in a bid to catch up with rivals Nintendo and Microsoft. This price cut effective immediately, for North American market. This also brings up the plan to sell the version of PS3 with 80 gigabyte hard rive for $599 next month.

“We’re introducing the 80-gigabyte model and with that comes the price cut of the 60-gigabyte” version, said Sony Computer Entertainment spokeswoman Nanako Kato in Tokyo. The 80-gigabyte model “isn’t that much different from the 60 gigabyte (model). It comes with the same features but more capacity,” she said.

Somehow Sony has no plan to cut the price down for other Market, since the price cut down is happened because of the market demand, different conditions. As we probably already know that PS2 is way more expensive than the other rivals, take a look at nintendo Wii which only cost $249, while Xbox 360 sells for $299

Sony has suffered a big lost in investment in the PS3, that’s why they decided to cut the price (they cut 20% in Japan of its launch back in November last year) in order to prepare fierce fight with other cheaper game consoles, like Microsoft Xbox and nintendo Wii.

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